Digital Marketing Specialist
Windsor, CA
The Digital Marketing Specialist is responsible for the hands-on execution and optimization of paid digital advertising and SEO across the Gallaher Companies portfolio. Working from strategic direction provided by leadership, this role owns the day-to-day management of paid campaigns and organic search presence — ensuring our brands are visible, our budgets are working hard, and our results are clearly understood.
This is a practitioner role for someone equally comfortable inside ad platforms and Google Search Console. You connect the dots between paid and organic performance, communicate results in plain language, and bring a proactive mindset to both channels. You stay current on platform changes and SEO best practices, and you surface opportunities before they’re obvious.
RESPONSIBILITIES
Build and manage paid digital advertising campaigns across Google Ads, Meta, Instagram, LinkedIn, and other relevant platforms, working from strategic direction provided by leadership.
Own day-to-day campaign execution across the portfolio — audience setup, budget pacing, bid management, ad scheduling, and placement optimization.
Monitor campaign performance continuously, making proactive adjustments to maximize efficiency and hit performance goals.
Run structured A/B tests on audiences, placements, and ad formats to generate learnings and improve results over time.
Manage advertising budgets across multiple brands, tracking spend and pacing with precision.
Maintain tracking infrastructure — pixels, conversion events, UTM parameters, and GA4 — to ensure accurate attribution across all campaigns.
Monitor and manage organic search performance across company websites using Google Search Console and GA4.
Conduct keyword research to inform both paid and organic strategy, identifying opportunities to improve visibility across the portfolio.
Implement and maintain on-page SEO best practices — metadata, page structure, internal linking, and content optimization.
Track rankings, traffic, and organic lead performance, reporting findings and recommendations to leadership on a regular cadence.
Build and deliver regular performance reports across both paid and organic channels — translating data into clear, plain-language insights and actionable recommendations for leadership.
Stay current on platform updates, algorithm changes, and emerging best practices, proactively surfacing relevant opportunities.
REQUIREMENTS
3+ years of hands-on experience managing paid digital advertising campaigns — you’ve been in the platforms doing the work.
Demonstrated proficiency with Google Ads and Meta Ads Manager; experience with LinkedIn, YouTube, or programmatic platforms is a plus.
Working knowledge of SEO fundamentals — on-page optimization, keyword research, Google Search Console, and technical SEO basics.
Strong analytical skills with the ability to read performance data across both paid and organic channels and present findings clearly to non-technical audiences.
Solid understanding of tracking fundamentals — pixels, conversion events, Google Tag Manager, GA4, and attribution models.
Experience managing campaigns across multiple brands or business units simultaneously.
Highly organized and self-directed, with the ability to manage priorities and deadlines independently.
COMPANY BENEFITS
Competitive compensation and benefits including matching 401K, vision, dental, and employee paid medical
Opportunities for career growth and team expansion
A collaborative, high-performance culture
3+ weeks paid vacation and holidays to start
Salary range $36-$44 hourly
WHY JOIN US?
You’ll join a collaborative marketing team at Gallaher Companies where ideas are valued, curiosity is encouraged, and execution matters. This role offers direct exposure to brand strategy, with the opportunity to support marketing initiatives from concept to launch across multiple brands and projects. It’s well suited for someone who enjoys balancing creativity with organization, experimenting with new tools (including AI), and turning strong ideas into real results.