Paid Media Manager

Windsor, CA

The Paid Media Manager is responsible for the hands-on execution and optimization of paid digital advertising across the Gallaher Companies portfolio. This hand-on role owns day-to-day management of paid campaigns - ensuring our brands are visible, our budgets are working hard, and our results are clearly understood. This is an ideal opportunity for a highly analytical marketer who enjoys working directly in the platforms, making data-drive decisions, and seeing the impact of their work across a diverse portfolio of brands.

RESPONSIBILITIES

• Execute and manage paid digital advertising campaigns across Google Ads, Meta, Instagram, LinkedIn, and other relevant platforms, working from strategic direction provided by leadership.

• Own day-to-day campaign execution across the portfolio — audience setup, budget pacing, bid management, ad scheduling, and placement optimization.

• Monitor campaign performance continuously, making proactive adjustments to maximize efficiency and hit performance goals.

• Run structured A/B tests on audiences, placements, and ad formats to generate learnings and improve results over time.

• Manage advertising budgets across multiple brands, tracking spend and pacing with precision.

• Maintain tracking infrastructure — pixels, conversion events, UTM parameters, and GA4 — to ensure accurate attribution across all campaigns.

• Build and deliver regular performance reports — translating data into clear, plain-language insights and actionable recommendations for leadership.

• Stay current on platform updates, algorithm changes, and emerging best practices, proactively surfacing relevant opportunities.

REQUIREMENTS

• 3+ years of hands-on experience managing paid digital advertising campaigns — you’ve been in the platforms doing the work.

• Demonstrated proficiency with Google Ads and Meta Ads Manager; experience with LinkedIn, YouTube, or programmatic platforms is a plus.

• Working knowledge of SEO fundamentals is a plus.

• Strong analytical skills with the ability to read performance data across both paid channels and present findings clearly to non-technical audiences.

• Solid understanding of tracking fundamentals — pixels, conversion events, Google Tag Manager, GA4, and attribution models.

• Experience managing campaigns across multiple brands or business units simultaneously.

• Highly organized and self-directed, with the ability to manage priorities and deadlines independently.

COMPANY BENEFITS

• Competitive compensation and benefits including matching 401K, vision, dental,
  and employee paid medical

• Opportunities for career growth and team expansion

• A collaborative, high-performance culture

• 3+ weeks paid vacation and holidays to start

• Salary range 95k-115k

WHY JOIN US?

Gallaher Companies is a family-built business that takes pride in everything it puts its name on. We have a collaborative marketing team where ideas are valued, curiosity is encouraged, and execution matters — and we’re ready to bring someone in-house who genuinely cares about the work and wants to grow with us. If that sounds like you, we'd love to hear from you.