Performance Marketing Specialist

Windsor, CA

The Performance Marketing Specialist is responsible for the hands-on execution and optimization of paid digital advertising across the Gallaher Companies portfolio. Working from strategic direction provided by leadership, this role owns the day-to-day management of paid campaigns - ensuring our brands are visible, our budgets are working hard, and our results are clearly understood. This is an ideal opportunity for someone who enjoys the technical and analytical side of digital marketing.

RESPONSIBILITIES

• Execute and manage paid digital advertising campaigns across Google Ads, Meta, Instagram, LinkedIn, and other relevant platforms, working from strategic direction provided by leadership.

• Own day-to-day campaign execution across the portfolio — audience setup, budget pacing, bid management, ad scheduling, and placement optimization.

• Monitor campaign performance continuously, making proactive adjustments to maximize efficiency and hit performance goals.

• Run structured A/B tests on audiences, placements, and ad formats to generate learnings and improve results over time.

• Manage advertising budgets across multiple brands, tracking spend and pacing with precision.

• Maintain tracking infrastructure — pixels, conversion events, UTM parameters, and GA4 — to ensure accurate attribution across all campaigns.

• Build and deliver regular performance reports — translating data into clear, plain-language insights and actionable recommendations for leadership.

• Stay current on platform updates, algorithm changes, and emerging best practices, proactively surfacing relevant opportunities.

REQUIREMENTS

• 3+ years of hands-on experience managing paid digital advertising campaigns — you’ve been in the platforms doing the work.

• Demonstrated proficiency with Google Ads and Meta Ads Manager; experience with LinkedIn, YouTube, or programmatic platforms is a plus.

• Working knowledge of SEO fundamentals is a plus.

• Strong analytical skills with the ability to read performance data across both paid channels and present findings clearly to non-technical audiences.

• Solid understanding of tracking fundamentals — pixels, conversion events, Google Tag Manager, GA4, and attribution models.

• Experience managing campaigns across multiple brands or business units simultaneously.

• Highly organized and self-directed, with the ability to manage priorities and deadlines independently.

COMPANY BENEFITS

• Competitive compensation and benefits including matching 401K, vision, dental,
  and employee paid medical

• Opportunities for career growth and team expansion

• A collaborative, high-performance culture

• 3+ weeks paid vacation and holidays to start

• Salary range $38-$45 hourly

WHY JOIN US?

Gallaher Companies is a family-built business that takes pride in everything it puts its name on. We have a collaborative marketing team where ideas are valued, curiosity is encouraged, and execution matters — and we’re ready to bring someone in-house who genuinely cares about the work and wants to grow with us. If that sounds like you, we'd love to hear from you.